Getting new clients is key for all businesses however ensuring that they remain clients, is possibly even more important. In the competitive beauty industry, making your clients feel special and thought of, is essential.
Businesses are short-sighted when they worry more about getting new clients than retaining and rewarding their existing clients. Any client loyalty programme should be more about the recognition of loyal clients (80%) and (20%) about the actual reward.
The My Salon Loyalty Programme awards points based on a client’s spend but also when they refer a new client, have a birthday or purchase a new product or service. The reward can be as little as a cappuccino from the coffee shop next door to a complimentary blow dry, a manicure or even a gift voucher for them to give to a third party.
The My Salon Software loyalty cards are bar coded and client information about spend, past purchases, personal preferences etc. can be obtained at the ‘swipe of a card’. The client feels special AND the card acts as a marketing tool for the business every time the client shows it to her friends or colleagues.